Writing this will probably make me an enemy or two, but I do
believe that a blog is allowed to function as an outlet for one’s personal
rants. So consider yourself forewarned: these words might hurt your fragile little
feelings, and you should proceed with caution.
I was annoyed on Tuesday. This probably isn’t particularly
surprising to many of you, given that I have a penchant for complaining about
rather inane and innocuous things. Chalk this up to the fact that I suffer from
a plethora of First World Problems and greatly enjoy whining about them for the
sake of absurdity. But by golly, on Tuesday I was miffed. And though I could pawn off my frustration on Aunt Flo and
a lack of sleep, I believe that in this case my anger was legitimately
warranted.
I hate viral campaigns.
I became miserably aware of this fact on Tuesday morning while
watching my Facebook feed turn red and pink in honor of a particular cause.
Now, don’t get me wrong: I COMPLETELY SUPPORT THIS PARTICULAR CAUSE. What I do
not support is that someone, somewhere decided that if you are in favor of this cause, you should do x when doing x accomplishes nothing to really help the cause. I view such actions as empty gestures that probably
aren’t backed by additional efforts during the remaining 364 days a year. They
are things that people do to feel like they belong, like they are making a
meaningful contribution to something bigger than themselves. Someone gave me a great word for this yesterday: slacktivism.
My rather violent and angry reaction puzzled me
slightly. Sure, it was annoying that everyone suddenly looked the same on my
news feed (photo below is a testament, each line is a different person and I
have 360+ friends) – but was that really worth getting my knickers in a twist?
Answer: yes, since this is indicative of a much bigger
problem. I’m not really one to go around
waving an American flag and setting off fireworks, but DAMNIT, this country was
founded on freedom and individuality. Yet these days all it takes is one person
changing a photo on Facebook before my entire ticker is taken over by the same
goddamn image. Such things are evidence to me that people are less and less apt
to stop and think for themselves. “Oh hey, that’s my opinion too! So I’m going
to do the exact same thing as you to show that I agree, rather than letting my
daily actions serve as a testament to my beliefs!”
I realize that this isn’t true in every case, and that some
people who appear to be jumping on the bandwagon have actually been walking the
walk all along. However, I don’t believe that this is true in most instances. I
find viral campaigns to be particularly offensive because they lead to a false
sense of accomplishment. People think that by changing a picture or clicking a
link, they have committed a great philanthropic act when really they’ve done
nothing but push a button on their mouse. Again: slacktivism. I believe that more effective
measures would involve actively researching a cause and then doing concrete,
tangible things to further it.
My intent here was not to offend any of my friends who are
guilty of the aforementioned offense. I do not consider any of you to be non-thinking
lemmings (if I did, we wouldn’t be friends). However, it never hurts to have someone
draw attention to your actions and ask you to really consider what you’re
doing; I’d expect nothing less from any of you. So, you know, next time it seems
like a good idea to follow the latest trend on the internetz, do me a favor and
think of my poor Facebook feed – and whether or not your commitment to the
cause warrants a line item on it.
**sidenote: I feel compelled to present something of a counterargument to the above, just for the sake of academic debate.
**sidenote: I feel compelled to present something of a counterargument to the above, just for the sake of academic debate.





